Meridian Standing asks ChatGPT, Gemini and Perplexity the questions applicants actually type, every week. It shows where your university stands against the peers you compete with, market by market, and what to fix first.
of students used AI tools in their college search in late 2025, up from 26% six months earlier.1
had already ruled out an institution because of what an AI told them.1
European schools we checked were not named once when applicants asked for recommendations. Not ranked low: absent.2
1 EAB survey of 5,000+ US high-school students, late 2025. 2 Meridian run of 22 September 2026: open discovery questions on ChatGPT, Gemini and Perplexity.
Applicants don't type a school's name into ChatGPT. They ask where to study. So that is what we ask, in their words, from their country, on the three engines they use, and then we read each answer the way an applicant would, line by line.
Short, informal, sometimes misspelled: the questions applicants actually type, for your subjects and the countries you recruit from.
Each with live web search switched on, as an applicant uses them. When a question is asked from a country, the engine's location is set to that country. Every engine is measured on its own, because each one reads different websites.
For each answer we record which schools are named and in what order, every website it cites, and every opinion it gives: about which school, on which of 17 topics, positive, neutral or negative, with the exact sentence kept.
School names are matched by hand-audited rules, so another university's mentions are never counted as yours. An independent reader checks a sample of the opinions against the original answers, and every criticism shown to you is checked against the answer it came from. Small samples are flagged, not dressed up.
"I'm from India and want to do an MBA in Europe. Which business schools should I be looking at?"
One answer is an anecdote: ask ChatGPT twice and you can get two different lists. Our question bank holds more than 3,000 questions, and a report only states what holds up across them.
Every percentage in your report traces back to the answers behind it, and every quote is copied word for word. Nothing paraphrased is ever put in quotation marks.
Every weekly change is shown next to the measured noise between runs, so a small wobble is never presented as a trend.
How often each engine names you when the applicant names no school, what engines say when asked about you by name, and the facts they state about you.
Your share of answers next to 5–8 named peers, per engine and per applicant market. Who is named first, and who takes the mentions that should be yours.
A short list of actions in order of importance: the websites each engine reads where you are missing, and the facts engines get wrong.
How your QS and THE positions are represented, and whether engines still repeat outdated rankings from old pages.
Each service builds on the weekly measurement. Add one at the start or later, as your team needs it.
Make your own pages the source engines quote.
Useful when engines quote your fees from an agency site instead of yours.
Know the week an engine gets a fact wrong.
Useful when outdated tuition or an old ranking keeps coming back.
See the threads and videos engines repeat.
Useful when engines repeat a complaint you thought was settled.
Connect visibility to real visitors.
Useful when leadership asks whether AI visibility shows up in enquiries.
Find the countries where no competitor owns the answer yet.
Useful when planning next year's recruitment budget by country.
Measure more of what you compete on.
Useful when you recruit heavily in non-English-speaking markets.
A single answer from ChatGPT is an anecdote. Ask it yourself and you will get a different one. We ask thousands of questions every week and report only what holds up across them.
Every school is scored on identical questions that name no school, so the comparison with your peers is fair.
Confidence intervals and significance tests on every comparison. Where the sample is too small, the report says so.
Every finding links to the sentence the engine wrote and the website it drew on.
We take no money from any website that appears in our data, and we sell no placements. Nobody can buy a better result.
For a single faculty or a whole university. The price depends on the number of programmes, competitors and applicant markets. Our first schools join on founding terms.
Meridian Standing is the AI visibility benchmark for European universities. It measures how often ChatGPT, Gemini and Perplexity recommend a university to prospective students, compared with named competitors, and tells the university what to fix.
Tell us who you are. We run your university through ChatGPT, Gemini and Perplexity against the competitors you name, and walk you through the result, with what to fix first, in a short online call.
We will be in touch to set up a short online call and walk you through it. If you prefer, pick a time that suits you now.